Children's Museum of South Dakota


Brookings brings new tourism to town

Date: May 09, 2011

The Brookings Convention & Visitors Bureau, along with the Children’s Museum of South Dakota will be hosting almost 50 representatives from the South Dakota Department of Tourism and the SD Information Center Travel Counselors in Brookings, May 12-13, 2011.

James D. Hagen, Secretary of the Department of Tourism, writes:

“Few promotional tools are as successful, or as cost effective, as a well-executed familiarization (fam) tour. These tours allow travel counselors to experience firsthand the sights, activities and tastes of South Dakota which they will relay to the traveling public. The South Dakota Information Center travel counselors assist travelers daily to plan their stays in South Dakota. The Info Center fam tours, which occur every other year, rotate to a different area of the state each time. This year's focus is the southeast area of the state.”

On Thursday, May 11, the group will arrive in Brookings to enjoy a dinner provided by one of our fine dining restaurants. They will then disburse to a variety of hotels in Brookings for their overnight stay. Friday morning, the CVB will provide step-on guide service aboard their motor coach to give them a drive-by tour of Brookings historic neighborhoods, downtown, SDSU and our museums. The group’s final destination will be a tour of the Children’s Museum of South Dakota followed by lunch at Café Coteau inside the museum.

Suzanne Hegg, executive director for the museum said, “We are very excited to host the SD travel counselors and know their first-hand experience here will bring a tremendous number of out-of-state travelers to the city of Brookings and the museum during the peak summer travel months.”

Deb Garbers, Director of the Brookings Convention and Visitors Bureau said, “It has a been a few years since Brookings has hosted this familiarization tour and on behalf of the city of Brookings I would like to welcome officials from the SD Department of Tourism and the SD Information Centers to Brookings.